To all the F&Bs out there,
are there any promotions up your sleeves lately?
If NO, check out the inspiring ideas of your fellow competition below!
are there any promotions up your sleeves lately?
If NO, check out the inspiring ideas of your fellow competition below!
- Merchandises
1. MOVIE
Message: "Get Your Hands on the Limited Edition Batman vs Superman Cereal Bowl!"
Rationale: Tapping on a motion picture with memorable characters to create a movie merchandise complementary to the product (a cereal bowl for cereal) can attract more sales especially from the young.
Rationale: Tapping on a motion picture with memorable characters to create a movie merchandise complementary to the product (a cereal bowl for cereal) can attract more sales especially from the young.
Promotion: With every purchase of Koko Krunch / Honey Stars / Milo Cereal, customers enjoy a FREE limited edition Batman vs Superman cereal bowl
Brand with Similar Promotion: MAGNOLIA Kungfu Panda 3 and Inside Out
Message: "FREE Poster & 2 Stickers; Join the Contest - A Transformers Experience of a Lifetime and exciting merchandise await!"
Rationale: Other than complementary product, movie merchandises also serve as a marketing for the brand and online contest where the OREO logo and OREO Transformers Contest website are put on the posters and stickers.
A gaming contest promotes brand engagement, allowing consumers to immerse for minutes, even hours, interacting digitally with the product. Their registration details like emails and Facebook accounts can be collected for follow up.
Promotion: With each purchase of OREO Transformers Pack, customers get a FREE Poster and 2 Stickers as well as a chance to play and win an instant giveaway!
2. BRAND
2. BRAND
Message: "Tao Kae Noi FREE Limited Edition 15" Cushion"
Rationale: Brand merchandise is an item that can be kept by the consumer and see everyday. It serves as a reminder marketing that builds up brand recognition and customer loyalty in the long run.
Promotion: Spend a min. of $8 on TaoKaeNoi Products to redeem for a FREE cushion.
Brand with Similar Promotions: MAGNOLIA - Milk Glass for FREE
Promotion: Spend a min. of $8 on TaoKaeNoi Products to redeem for a FREE cushion.
Brand with Similar Promotions: MAGNOLIA - Milk Glass for FREE
- Joint Partnership
1. SAMPLES
Message: "Get Your FREE Kiehl's Face Masque Sample at Genie!"
Rationale: Genie press fresh fruits and vegetables for their juices, just like how Kiehl extract Cilantro (veg) and Orange (fruit) for their pollutant purifying masque and energizing radiance masque. Both brands understand the natural benefits of fruits and vegetables to the skin.
Promotion: For every purchase of tagged Genie Juice, customers get 2 FREE Kiehl's facial masques samples! And for every purchase of Kiehls facial masque jar, customers get a FREE Genie mini juice at Kiehls!
Similar Collaborations: TEAPIGS (Superfood) x GENIE
2. VOUCHERS
Message: "SNACK. WIN. SHOP"
Promotion: For every purchase of tagged Genie Juice, customers get 2 FREE Kiehl's facial masques samples! And for every purchase of Kiehls facial masque jar, customers get a FREE Genie mini juice at Kiehls!
Similar Collaborations: TEAPIGS (Superfood) x GENIE
2. VOUCHERS
Rationale: Though one is retail and the other F&B, both brands are targeting similar target audience that range from studying teenagers to working adults aged 4-35 years old.
Promotion: For every purchase of seaweed snack, consumers get $10 voucher with min. spend off their ZALORA bill (plus a chance to win mystery prizes)!
Brand with Similar Discount Promotion: MAGNOLIA x Omni Theatre
smile emotiMovie Discount (Not an item)
3. COMPETITION
Message: "Indulge both sides of yourself with healthy and delicious Magnolia Yogurt Smoothies, and you could win exciting experiences for you and a friend"
Rationale: Partnering with dining restaurants like Lawry's, The Prive Group and fun destination like Sentosa, Magnolia is creating a shared experiences for family members (kids and parents whom target audience) to enjoy!
Promotion: Upload 2 photos with different expressions, add captions, share, and the wildest & wackiest ones will win 2 favorite experiences for 2 pax! See the winner entries.
4. LUCKY DRAW
Message: "Stand a Chance to Win a Pair of Universal Studios Singapore Tickets with any upgrade or ala carte purchase of Iced MILO"
Rationale: Food complement beverages, and vice versa. Milo and Subway is the perfect combination. The lucky draw help bring more awareness and act as an incentive to motivate consumers to action. USS ticket is a prize consumers would otherwise purchase with money if not presented with an opportunity to win it for free.
Promotion: Upgrade or ala carte purchase of Iced MILO to win a pair of USS tickets or 6" breakfast flatbread meal with 16oz Iced MILO as a consolation
Message: "Win a staycation with $6 purchase of KIT KAT (Must include 1 pack of KIT KAT Green Tea)"
Promotion: For every purchase of seaweed snack, consumers get $10 voucher with min. spend off their ZALORA bill (plus a chance to win mystery prizes)!
Brand with Similar Discount Promotion: MAGNOLIA x Omni Theatre
smile emotiMovie Discount (Not an item)
3. COMPETITION
Rationale: Partnering with dining restaurants like Lawry's, The Prive Group and fun destination like Sentosa, Magnolia is creating a shared experiences for family members (kids and parents whom target audience) to enjoy!
Promotion: Upload 2 photos with different expressions, add captions, share, and the wildest & wackiest ones will win 2 favorite experiences for 2 pax! See the winner entries.
4. LUCKY DRAW
Message: "Stand a Chance to Win a Pair of Universal Studios Singapore Tickets with any upgrade or ala carte purchase of Iced MILO"
Rationale: Food complement beverages, and vice versa. Milo and Subway is the perfect combination. The lucky draw help bring more awareness and act as an incentive to motivate consumers to action. USS ticket is a prize consumers would otherwise purchase with money if not presented with an opportunity to win it for free.
Promotion: Upgrade or ala carte purchase of Iced MILO to win a pair of USS tickets or 6" breakfast flatbread meal with 16oz Iced MILO as a consolation
Message: "Win a staycation with $6 purchase of KIT KAT (Must include 1 pack of KIT KAT Green Tea)"
Rationale: Staycation searches are increasing in Singapore, where time-strapped folks are opting to live it up at a hotel closer to home. This lucky draw prize is attractive, which can help promote their NEW Kit Kat Green Tea flavor.
Promotion: Win a luxurious 2D1N staycation at Klapsons, The Boutique Hotel with every $6 purchase of Kit Kat that include at least 1 pack of new KIT KAT Green Tea!
5. CAUSE MARKETING
Promotion: Win a luxurious 2D1N staycation at Klapsons, The Boutique Hotel with every $6 purchase of Kit Kat that include at least 1 pack of new KIT KAT Green Tea!
5. CAUSE MARKETING
Message: "Breast Cancer Awareness Week"
Rationale: By giving a percentage of the sales to charities, it not only prompt consumers to donate-with-purchase, but also advocates the brand voice that Genie makes one feel good from the inside out.
Promotion: $1 HKD from every pink-lidded bottle will be donated to the Breast Cancer Research Hong Kong to raise awareness and funds for the pink cause.
Other causes that Genie Supported: a) Lifelong Animal Protection Charity, b) Table for Two, c) Elephant Asia Rescue and Survival Foundation (Cara G)
6. CONTEST
Message: "Snap & Win"
Rationale: Snapping photos is as easy as 1, 2, 3! A hashtag user-generated content (UCG) like #GenieSelfie encourage customers to share a photo to win a cleanse. This generate participation and engagement with followers. Their entries can reach out to their friends and images tagged are shown in one stream to convey a healthy lifestyle
Promotion: The Genie Selfie Winner @username can pick up their prize in store!
Brand with Similar Promotions: #OISHIGreenTea Selfie Contest
7. REDEMPTION (MIN. SPENDING)
Message: "FREE Manhattan Flaming Seafood Platter (worth $38.95) with $40 accumulated spend on Anlene!"
Rationale: Anlene Milk is for everyone from 19 to 50 years old, ranging from kids to elderly in the family. Hence, redemption of a Manhattan Flaming Seafood Platter can serve as an all-in-one combo for the whole family to enjoy.
Promotion: Buy $40 worth of Anlene products and redeem a FREE Manhattan Flaming Seafood Platter!
Brand with Similar Promotions: NESCAFE Dolce Gusto X Delifrance
8. EVENT SPONSORSHIP
Message: "WELLNESS WEEKEND COMING UP! Join us and YOGI BANGORA at the new YOGA BAM BAM studio"
Rationale: Yoga Detox and Juice Cleansing comes hand-in-hand as both promotes health and wellness. It is a no-brainer to partner together as part of an inclusive package.
Promotion:WELLNESS WEEKEND I OCT 16-18 I Genie Raw Food Dinner I Genie 2-Day Juice Cleanse I Wellness Talk I 4 Yoga Workshops
Similar Sponsorship: GENIE x Barclays 2012 MOONTREKKER I GENIE POP-UP
9. INFLUENCER PARTNERSHIP
Message: "We are making waves on the blogging front with yet another post by blogger [NAME] telling us what she likes about OISHI Green Tea"
Rationale: Social media influencers like bloggers have hundreds of thousands of followers. OISHI can sponsor their post to gain broad exposure and access to many potential customers (whom similar age-group) of the influencer.
Promotion: You can find OISHI in supermarkets, 7-Eleven, and petrol marts. LIKE www.facebook.com/oishigreenteasg to get updates on their upcoming promos!
Message: "Buy 2 Mini OREO Go-Paks and redeem a FREE OREO cupcake from Delifrance worth $2.80!"
Rationale: Letting customers to redeem an OREO cupcake after buying designated OREO products pushes brand loyalty further, at the same time, catering to the likes of the buyer.
Promotion: Purchase 2 OREO Mini Go-Paks and redeem a FREE Chessy OREO cupcake!
Brand with Similar Redemption: MAGNOLIA - Redeem a FREE Apple Yogurt Smoothie
2. CONTEST
Message: "Seaweed Joke Contest: Stand a chance to win Tao Kae Noi Gift Pack (worth $10)!"
Rationale: Holding a seaweed-theme contest engages customers and their creativity and generates content that benefits their brand. Rewarding winners with TKN Plush Toy can also strengthen customer loyalty.
Promotion: Stand a Chance to win Tao Kae Noi Gift Pack (worth $10)!
Brand with Similar Redemption: OREO - Win an OREO hamper worth $15!
Message: "Nurturing the Nation for 50 Years"
Rationale: The nature of MAGNOLIA Milk nurtures our children's growth and development, similar to how SG 50 celebrates the growth and development of Singapore over the years.
Promotion: SG 50 Roadshow Exclusive - Receive Limited Edition MAGNOLIA Tote Bag and Mug when you purchase Fresh Milk at our roadshows!
Other Roadshows: NEW Launch TKN Flavour (include Mascot and Lucky Draw)
Message: "Bringing you delicious beverages, kick start your day in the perfect way!"
Rationale: Pop-ups are short-term sales space. It is a one-day shop open in a public area to expose to potential consumers, capture foot traffic, promote products and interact with customers in a relevant way.
Promotion: SMOOTHIES $50 with fresh leafy greens and superfood supplements I PRESSED JUICE OF THE DAY $45 with seasonal fresh fruits and vegetables.
Message: "Hanging Out in the Heartlands with OISHI Green Tea"
Rationale: Giving out FREE Green Tea samples in various, accessible locations around the city creates awareness. This sampling activity e.g. tasting of drink can convert an initially uninterested shopper to become a loyal customer.
Promotion: Where would you like our next sampling activity to be? We will take your preferred locations into consideration and you may just spot OISHI Green Tea samples the next time you visit!
4. Exchange
Message: "Bring ANY empty 2L milk bottle down and exchange for a MAGNOLIA 1L pack!"
Rationale: Plastic recycling can be part of a promotion. It provides an opportunity for customers to be part of the environmental responsibility by rewarding them for every return used bottle that are otherwise discarded.
Promotion: Bring 2L empty milk bottle in exchange for a FREE MAGNOLIA 1L pack!
Brand with Similar Exchange: Genie - Upcycle / Return Cooler Bags for Discount
5. Bundle
Message: "Enjoy 2016 with an Award-Winning Coffee System"
Rationale: Festive celebrations are the time for surprises! Coffee is a perfect substitute and can come in the form of bundle to include a bonus gift, making it more worth for consumers to choose this over other brands for the period.
Promotion: MINI ME Festive Bundle for $128 with 2 X Latte Glasses and a Capsule Box (worth $230)!
6. Seasonal Discounts
Message: "It's always best to cleanse in pairs, book a cleanse for you and your loved ones in the next 2 days to receive a huge 25% off..."
Rationale: Discounts are particularly irresistible during festive seasons like Christmas as well as some relevant days of the year like Black Friday. Consumers get into the festive mood and spend more on deals at those times.
Promotion: 1. Happy Valentine's Day - Buy 2 cleanses and get 25% off 2) Flash Sale #omg
7. Savings
Message: "OFFER! Buy Any 2 and Get $1.05 Off"
Rationale: Promoting purchase of two or more products to get a better value enables more products to be sold off the shelves quickly. It also tap on the psychology of customers who like to reap savings on things they eat.
Brands with Similar Promo: NTUC Exclusive Deals & Promotions
Hope all the above references can help F&B businesses think more about their promotions in various aspects and achieve objectives like spreading awareness and building brand engagement to increase overall sales.
Rationale: By giving a percentage of the sales to charities, it not only prompt consumers to donate-with-purchase, but also advocates the brand voice that Genie makes one feel good from the inside out.
Promotion: $1 HKD from every pink-lidded bottle will be donated to the Breast Cancer Research Hong Kong to raise awareness and funds for the pink cause.
Other causes that Genie Supported: a) Lifelong Animal Protection Charity, b) Table for Two, c) Elephant Asia Rescue and Survival Foundation (Cara G)
6. CONTEST
Message: "Snap & Win"
Rationale: Snapping photos is as easy as 1, 2, 3! A hashtag user-generated content (UCG) like #GenieSelfie encourage customers to share a photo to win a cleanse. This generate participation and engagement with followers. Their entries can reach out to their friends and images tagged are shown in one stream to convey a healthy lifestyle
Promotion: The Genie Selfie Winner @username can pick up their prize in store!
Brand with Similar Promotions: #OISHIGreenTea Selfie Contest
7. REDEMPTION (MIN. SPENDING)
Message: "FREE Manhattan Flaming Seafood Platter (worth $38.95) with $40 accumulated spend on Anlene!"
Rationale: Anlene Milk is for everyone from 19 to 50 years old, ranging from kids to elderly in the family. Hence, redemption of a Manhattan Flaming Seafood Platter can serve as an all-in-one combo for the whole family to enjoy.
Promotion: Buy $40 worth of Anlene products and redeem a FREE Manhattan Flaming Seafood Platter!
Brand with Similar Promotions: NESCAFE Dolce Gusto X Delifrance
8. EVENT SPONSORSHIP
Message: "WELLNESS WEEKEND COMING UP! Join us and YOGI BANGORA at the new YOGA BAM BAM studio"
Rationale: Yoga Detox and Juice Cleansing comes hand-in-hand as both promotes health and wellness. It is a no-brainer to partner together as part of an inclusive package.
Promotion:WELLNESS WEEKEND I OCT 16-18 I Genie Raw Food Dinner I Genie 2-Day Juice Cleanse I Wellness Talk I 4 Yoga Workshops
Similar Sponsorship: GENIE x Barclays 2012 MOONTREKKER I GENIE POP-UP
9. INFLUENCER PARTNERSHIP
Message: "We are making waves on the blogging front with yet another post by blogger [NAME] telling us what she likes about OISHI Green Tea"
Rationale: Social media influencers like bloggers have hundreds of thousands of followers. OISHI can sponsor their post to gain broad exposure and access to many potential customers (whom similar age-group) of the influencer.
Promotion: You can find OISHI in supermarkets, 7-Eleven, and petrol marts. LIKE www.facebook.com/oishigreenteasg to get updates on their upcoming promos!
- Non Partnership
Rationale: Letting customers to redeem an OREO cupcake after buying designated OREO products pushes brand loyalty further, at the same time, catering to the likes of the buyer.
Promotion: Purchase 2 OREO Mini Go-Paks and redeem a FREE Chessy OREO cupcake!
Brand with Similar Redemption: MAGNOLIA - Redeem a FREE Apple Yogurt Smoothie
2. CONTEST
Message: "Seaweed Joke Contest: Stand a chance to win Tao Kae Noi Gift Pack (worth $10)!"
Rationale: Holding a seaweed-theme contest engages customers and their creativity and generates content that benefits their brand. Rewarding winners with TKN Plush Toy can also strengthen customer loyalty.
Promotion: Stand a Chance to win Tao Kae Noi Gift Pack (worth $10)!
Brand with Similar Redemption: OREO - Win an OREO hamper worth $15!
3. Roadshow / POP-UP Shop / Sampling Truck
Message: "Nurturing the Nation for 50 Years"
Rationale: The nature of MAGNOLIA Milk nurtures our children's growth and development, similar to how SG 50 celebrates the growth and development of Singapore over the years.
Promotion: SG 50 Roadshow Exclusive - Receive Limited Edition MAGNOLIA Tote Bag and Mug when you purchase Fresh Milk at our roadshows!
Other Roadshows: NEW Launch TKN Flavour (include Mascot and Lucky Draw)
Message: "Bringing you delicious beverages, kick start your day in the perfect way!"
Rationale: Pop-ups are short-term sales space. It is a one-day shop open in a public area to expose to potential consumers, capture foot traffic, promote products and interact with customers in a relevant way.
Promotion: SMOOTHIES $50 with fresh leafy greens and superfood supplements I PRESSED JUICE OF THE DAY $45 with seasonal fresh fruits and vegetables.
Rationale: Giving out FREE Green Tea samples in various, accessible locations around the city creates awareness. This sampling activity e.g. tasting of drink can convert an initially uninterested shopper to become a loyal customer.
Promotion: Where would you like our next sampling activity to be? We will take your preferred locations into consideration and you may just spot OISHI Green Tea samples the next time you visit!
4. Exchange
Message: "Bring ANY empty 2L milk bottle down and exchange for a MAGNOLIA 1L pack!"
Rationale: Plastic recycling can be part of a promotion. It provides an opportunity for customers to be part of the environmental responsibility by rewarding them for every return used bottle that are otherwise discarded.
Promotion: Bring 2L empty milk bottle in exchange for a FREE MAGNOLIA 1L pack!
Brand with Similar Exchange: Genie - Upcycle / Return Cooler Bags for Discount
5. Bundle
Message: "Enjoy 2016 with an Award-Winning Coffee System"
Rationale: Festive celebrations are the time for surprises! Coffee is a perfect substitute and can come in the form of bundle to include a bonus gift, making it more worth for consumers to choose this over other brands for the period.
Promotion: MINI ME Festive Bundle for $128 with 2 X Latte Glasses and a Capsule Box (worth $230)!
6. Seasonal Discounts
Message: "It's always best to cleanse in pairs, book a cleanse for you and your loved ones in the next 2 days to receive a huge 25% off..."
Rationale: Discounts are particularly irresistible during festive seasons like Christmas as well as some relevant days of the year like Black Friday. Consumers get into the festive mood and spend more on deals at those times.
Promotion: 1. Happy Valentine's Day - Buy 2 cleanses and get 25% off 2) Flash Sale #omg
7. Savings
Message: "OFFER! Buy Any 2 and Get $1.05 Off"
Rationale: Promoting purchase of two or more products to get a better value enables more products to be sold off the shelves quickly. It also tap on the psychology of customers who like to reap savings on things they eat.
Brands with Similar Promo: NTUC Exclusive Deals & Promotions
Hope all the above references can help F&B businesses think more about their promotions in various aspects and achieve objectives like spreading awareness and building brand engagement to increase overall sales.
Bye!
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